The Award











FOR A BETTER WORLD.
International bestseller: "The Man 2000" (in the US: "Menīs Health & The Hormone Revolution"),
written by G. Kindel, M.Metka & S. Meryn
When acclaimed Austrian journalist Georg Kindel started writing a book about the situation of men in the new millennium he also had a vision: By improving the attitudes and changing the role of men in society, our world could be a better one.

“The Man 2000”, written in cooperation with two medical doctors, became an international bestseller, translated into 19 languages and served as the basis for the WORLD AWARDS idea. The book was number one for 38 consecutive weeks on the Austrian bestseller list. In 351 fascinating pages the future of man and his development in the new millennium is investigated. The book shows how men function, what they suffer from and what helps them. It’s a book that is important to men – yet includes things women should know: Why do I age? What can I do to prevent it? How do hormones control my life? Can human cells be immortal? But the book also presented totally new facts to questions surrounding the connection between men and violence, including a study by Prof. Rolf-Dieter Hesch of the University of Constance (Germany) that the testosterone influenced brain of men is the main reason for his violent nature. It is also the reason that women would never be capable of such violence and brutality.

Due to the astounding success of the book it became clear to Georg Kindel, father of twins, that men and violence as well as peace and tolerance are essential issues of our times. There was, and is, much to be done to in order to provoke a change in men’s thinking, attitudes and transform the image and role of men in society.

ESTABLISHING MEN’S WORLD DAY.
Mr. Kindel asked the United Nations in Vienna for their support for a new initiative and finally, with the aid of various humanitarian organizations, November 3rd was proclaimed as the annual MEN’S WORLD DAY. It is not conceived as a day to celebrate men but rather a day of introspection, self-criticism as well as a day of inspiration and strength in order to help change the world for the better. Georg Kindel: “I wanted to show that there are many men, who have had a positive influence on our world and to put them on center stage. This is how the idea to the WORLD AWARDS came about”.


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